The leading brand of washing up liquid in the UK, Fairy Liquid, is being sold in its original white bottles from today (February 8th).<\/p>\n
To celebrate its 50th anniversary, the original white\u00a0packaging\u00a0of the family brand will go on sale in Morrisons stores from today and will roll out to other supermarkets at a later date.<\/p>\n
White Fairy Liquid bottles with red caps became an iconic British brand, as children who watched Blue Peter were often told to use an empty bottle to make a toy rocket, pencil holder or a flower pot.<\/p>\n
The white bottle has not been on store shelves in ten years.<\/p>\n
Nostalgic advertising campaigns will assist the rebranded\u00a0packaging, encouraging consumers to “Trust Fairy Cleaning Power!” The retro\u00a0packaging\u00a0will also be brought out across the auto dishwashing range.<\/p>\n
Paul Lettice, trade communications manager at Procter and Gamble told Talking Retail: “Bringing back the white bottle is our gift to both [consumers] and our retailers for five decades of support, along with the creation of a family-look for the entire portfolio.”<\/p>\n","protected":false},"excerpt":{"rendered":"
The leading brand of washing up liquid in the UK, Fairy Liquid, is being sold in its original white bottles from today (February 8th). To celebrate its 50th anniversary, the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-126","post","type-post","status-publish","format-standard","hentry","category-packaging-industry-news"],"acf":[],"yoast_head":"\n