{"id":252,"date":"2014-04-01T14:42:08","date_gmt":"2014-04-01T14:42:08","guid":{"rendered":"https:\/\/www.rajapack.co.uk\/blog-uk\/?p=252"},"modified":"2022-01-20T16:52:10","modified_gmt":"2022-01-20T16:52:10","slug":"ask-experts-volvos-roam-concept-revolutionise-home-delivery","status":"publish","type":"post","link":"https:\/\/www.rajapack.co.uk\/blog-uk\/ask-experts-volvos-roam-concept-revolutionise-home-delivery","title":{"rendered":"Ask the Experts: Could Volvo\u2019s Roam Concept Revolutionise Home Delivery?"},"content":{"rendered":"

In late February the internet was awash with speculation around Volvo\u2019s sneak preview of their pioneering home delivery concept Roam. Rajapack gathers some expert opinions on whether Roam could really revolutionise the way we receive our online shopping.\u00a0\u00a0 <\/i><\/p>\n

It\u2019s an all too familiar sight for many of us, coming home to stumble over that cardboard slip containing the words \u201cSorry we missed you\u201d. As well as being an awkward inconvenience, it\u2019s also a problem that creates a huge financial burden on the courier businesses, estimated to have cost the industry \u00a3820 million over the last year alone. Volvo believes its latest Roam concept, which was officially unveiled at Mobile World Congress this year, could be the answer to all of these troubles.<\/p>\n

The Technology<\/b><\/p>\n

\"Volvo's<\/a><\/p>\n

Roam<\/a> works by utilising Volvo\u2019s existing \u2018On Call\u2019 technology, transforming a customer\u2019s car into a parcel drop off point and by doing so removing any need to alter your schedule around expected deliveries. Couriers are provided with a digital key that allows access to the car\u2019s GPS co-ordinates, colour, registration plate and grants one time entry to the car, allowing the courier to drop off the goods. Once deposited, the car then re-locks and sends an acknowledgment message to the customer, notifying them their parcels have been delivered.<\/p>\n

<\/p>\n

Volvo estimates that over the last year 60% of us had problems with our online deliveries. If we combine this with eMarketer\u2019s<\/a> latest estimates that business to customer ecommerce transactions are expected to grow at an average rate of 17% over the next year, we can certainly see where Volvo thinks the technology stakes a claim.<\/p>\n

Roam has already been trialled with considerable success in partnership with selected retailers and couriers across parts of Sweden. However, with this comes obvious speculation around the clear security risks and whether this system would work on a broader international scale.<\/p>\n

The Competition<\/b><\/p>\n

As we have seen over the last year however, Volvo isn\u2019t the only company looking to provide innovative and viable alternatives to transform home delivery. Only a few months ago we saw Amazon announce its Prime Air<\/a> project, aimed at providing a bold thirty-minute delivery time from the moment of purchase. Coupled with Google\u2019s launch of Shopping Express<\/a> and Ebay\u2019s acquisition of Shutl<\/a>, many are speculating which of these may be the forerunner in the home delivery race.<\/p>\n

\u00a0<\/b><\/p>\n

ASK THE EXPERTS:<\/b><\/p>\n

We caught up with Professor Richard Wilding OBE, a specialist in Supply Chain Strategy to hear his thoughts on whether Roam could really transform the world of B2C logistics.<\/p>\n

Professor Richard Wilding OBE<\/b><\/a> <\/b>\u2013 Professor of Supply Chain Strategy at <\/b>Cranfield University School of Management<\/b><\/a><\/b><\/p>\n

Q.<\/i><\/b> What do you foresee as the major obstacles Roam could face if it was to be rolled out on a wider international scale?<\/i><\/p>\n

A. <\/b>The cost of moving small packages around is high, so you\u2019d have to know exactly where the car is, although many cars can be tracked by GPS nowadays so that shouldn\u2019t be too much of an issue.<\/p>\n

There are a few other challenges: most people don\u2019t leave valuable items in the car for security reasons. Chilled products will also be a problem, as the inside of cars can reach quite high temperatures \u2013 thinking about health and safety, there would have to be some kind of temperature control, which might also raise certain environmental issues. But the idea may be totally appropriate in a non-sunny climate or for more robust items.<\/p>\n

We also have to consider how insurers will react to the idea and how they will attempt to insure such a system.<\/p>\n

Other things to consider are unplanned trips and difficult locations \u2013 what if the vehicle moves suddenly or the delivery van has to navigate a complex car park? Both will cause logistical issues.<\/p>\n

 <\/p>\n

Q. <\/b>To what extent do you believe Roam could be a solution for solving the issues caused by e-commerce growth and the current business to customer logistics methods available?<\/i><\/p>\n

A.<\/b> Here\u2019s the test I always apply to these things: is it easy for the consumer? In this case, yes. Is it fun? Well \u2013 it\u2019s novel. Will the consumer trust it? Maybe.<\/p>\n

 <\/p>\n

Q. <\/i><\/b>Do you think the Roam concept is something we\u2019re likely to see take off on a larger scale in the near future?<\/i><\/p>\n

A. <\/i><\/b>They\u2019re basically cross-selling into another area, using cars to get into delivery. It\u2019s a nice idea; but am I going to buy a Volvo because of it? If it works, it\u2019s likely that other car companies will do it as well.<\/i><\/i><\/p>\n

\u00a0<\/b><\/p>\n

Q.<\/i><\/b> Are there any other recent innovations you believe may be more effective in this field?<\/b><\/i><\/p>\n

A. <\/i><\/b>Central locations to pick up items seem to work quite well. You could also have a drive through system, almost like at McDonalds, where you can drive to a collection window on your way home.<\/i><\/p>\n

 <\/p>\n

We also spoke to our senior buyer to get some thoughts from Rajapack on what Roam could do to revolutionise home deliveries.<\/p>\n

Hector Au <\/b>\u2013 Rajapack Senior Buyer<\/b><\/p>\n

Q. <\/b>Can you see Volvo\u2019s proposed Roam system being implemented on a larger and international scale in the near future?<\/i><\/p>\n

A. <\/b>It could possibly take off, but different countries may have very different ideas in terms of whether this was an acceptable means of delivery.\u00a0 There may be certain high crime areas that you would not want your orders delivered to, for example.<\/p>\n

It would also depend on whether Volvo would be willing to license this technology to other manufacturers, as Volvo probably doesn\u2019t have a big enough market in the UK to make it worthwhile for couriers to get involved in.<\/p>\n

 <\/p>\n

Q. <\/b>To what extent do you believe Roam could be a solution for the issues caused by e-commerce growth, and the current business to customer logistics methods available?<\/i><\/p>\n

A. <\/b>It\u2019s a good idea to provide an alternative delivery solution for customers who may or may not be able to sign for a parcel. If you choose to deliver your parcel to your place of work, you may get some post rooms refusing to sign for personal items. As people\u2019s lives become more diverse, delivery options need to change with the times. Although, this may not be a long term solution, it does show that companies are thinking of ways to overcome this problem.<\/p>\n

 <\/p>\n

Q. <\/b>What do you foresee as the major obstacles Roam could face if it was to be rolled out on a wider international scale?<\/i><\/p>\n

A. <\/b>The security aspect is definitely a major concern and could also limit Roam\u2019s suitability to only low value items. Boot space is also another problem for larger orders; I could see a form of \u2018click and collect\u2019 service working better in this instance.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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