{"id":473,"date":"2014-12-04T13:59:36","date_gmt":"2014-12-04T13:59:36","guid":{"rendered":"https:\/\/www.rajapack.co.uk\/blog-uk\/?p=473"},"modified":"2022-01-20T17:20:26","modified_gmt":"2022-01-20T17:20:26","slug":"googles-secret-drone-delivery","status":"publish","type":"post","link":"https:\/\/www.rajapack.co.uk\/blog-uk\/googles-secret-drone-delivery","title":{"rendered":"Google\u2019s Secret Drone Delivery"},"content":{"rendered":"<p><i>Aside from beating Red Bull\u2019s sky dive, Google has also been busy with another innovative competition. Rajapack investigates the technological giant\u2019s new drone system.<\/i><\/p>\n<p>Back in January, we asked robotics &amp; technological<b> <\/b>experts whether they thought that automatic drones were <a href=\"https:\/\/www.rajapack.co.uk\/blog-uk\/ask-experts-automatic-drones-future-package-delivery\/\">the future of packaging delivery<\/a>. At this point in time, Amazon\u2019s automatic parcel drone, the Amazon Prime Air, was the main talking point. It has since been revealed that Google had already staked a claim in the drone delivery space, working in secret for two years on their own delivery system, Project Wing.<\/p>\n<p><a href=\"https:\/\/www.rajapack.co.uk\/blog-uk\/wp-content\/uploads\/2014\/12\/Introducing-Project-Wing.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-475\" src=\"https:\/\/www.rajapack.co.uk\/blog-uk\/wp-content\/uploads\/2014\/12\/Introducing-Project-Wing.png\" alt=\"YouTube Clip\" width=\"655\" height=\"369\" srcset=\"https:\/\/www.rajapack.co.uk\/blog-uk\/wp-content\/uploads\/2014\/12\/Introducing-Project-Wing.png 655w, https:\/\/www.rajapack.co.uk\/blog-uk\/wp-content\/uploads\/2014\/12\/Introducing-Project-Wing-300x169.png 300w, https:\/\/www.rajapack.co.uk\/blog-uk\/wp-content\/uploads\/2014\/12\/Introducing-Project-Wing-624x351.png 624w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=cRTNvWcx9Oo\">https:\/\/www.youtube.com\/watch?v=cRTNvWcx9Oo<\/a><\/p>\n<p>Conceptually, Project Wing seems similar to Amazon\u2019s propeller drone, but on closer inspection it\u2019s the vision behind each concept which sets them apart. Amazon is geared towards customer delivery and has been consistently dedicated to this purpose.\u00a0 Astro Teller, head of Google X, the division of the company that works on the search giant\u2019s most ambitious projects, told the BBC that it could have major implications for humanitarian emergencies \u201ceven just a few of these [drones] being able to shuttle nearly continuously could service a very large number of people in an emergency situation.\u201d Such a statement suggests that Google isn\u2019t just considering a commercial product.<\/p>\n<p><b>How has it progressed?<\/b><\/p>\n<p>Much of Project Wing\u2019s testing has been carried out in Australia, where laws around the use of drones are much more relaxed. The vehicle\u2019s performance seems promising. It has already made many successful deliveries to local people, with shipments such as radios, candy bars and dog treats.<\/p>\n<p>With user experience always in mind, Google has focussed on the physical recovery of packages to make the process as smooth as any conventional human delivery service. The risk of customers being harmed by drones has been reduced by using a string delivery mechanism. Packages can be lowered on a line, much like that of a fishing rod, directly to the customer. Meanwhile, the drone hovers above at a safe distance.<\/p>\n<p>Safety in the design of these drones will be instrumental in not only granting them access to US airspace, but also in reducing the need for human involvement and control. Drone-based delivery systems are unlikely to be completely devoid of human control however, as Google plans to continue using human interaction to improve automated software. Such interaction is well-advised, especially in instances of physical errors such as misplaced or trapped packages.<\/p>\n<p><b>When will it be in action?<\/b><\/p>\n<p>It will be a few years before such a drone is ready for commercial use. Both Google and Amazon still face a lengthy challenge of negotiating strict regulations around drone flights, which are concerned with safety and privacy.<\/p>\n<p>Speaking to <a href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2014\/08\/inside-googles-secret-drone-delivery-program\/379306\/\">The Atlantic<\/a>, Astro Teller says that \u201cit&#8217;s going to take conversations with the public and with regulators\u2026I&#8217;m cautiously optimistic that everyone wants the same thing.&#8221;<\/p>\n<p>How long these conversations will last is uncertain. Before these drones are established in large numbers we will have to be patient in waiting for any friction or resistance against them to be significantly reduced. You can read about any future developments here on the Rajapack blog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aside from beating Red Bull\u2019s sky dive, Google has also been busy with another innovative competition. Rajapack investigates the technological giant\u2019s new drone system. Back in January, we asked robotics [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":4192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-industry-news"],"acf":[],"yoast_head":"\n<title>Google\u2019s Secret Drone Delivery | RAJAPACK UK Packaging Blog<\/title>\n<meta name=\"description\" content=\"A look at how Google&#039;s Drone Delivery system is revolutionising the way things are delivered.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.co.uk\/blog-uk\/googles-secret-drone-delivery\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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