{"id":5349,"date":"2024-09-16T09:35:21","date_gmt":"2024-09-16T09:35:21","guid":{"rendered":"https:\/\/www.rajapack.co.uk\/blog-uk\/?p=5349"},"modified":"2025-11-06T12:35:45","modified_gmt":"2025-11-06T12:35:45","slug":"prepare-for-peak","status":"publish","type":"post","link":"https:\/\/www.rajapack.co.uk\/blog-uk\/prepare-for-peak","title":{"rendered":"Prepare for Peak – Product selection and supply chain optimisation"},"content":{"rendered":"

Every year, the peak selling season seems to get closer and closer, so let\u2019s talk about how we can work together to maximise your business\u2019 efficiency during peak and help achieve your goals.<\/span>\u00a0<\/span><\/p>\n

What is peak sale season?<\/strong><\/h3>\n

Peak sale season, often shortened to just \u2018Peak\u2019, is the period when a company experiences their highest volume of business. The timing varies between businesses, but for a large number of customers, this time is from the middle of October to the start of December. The largest surge often comes in mid-November and coincides with increasingly popular Black Friday trends.\u00a0<\/span>\u00a0<\/span><\/p>\n

In recent times, the aforementioned boost in sales has largely been centred around the online market. In retail for example, internet sales continue to grow, <\/span>representing an increased share of total transactions<\/span><\/a> over the years.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

We continue to see the start of peak sales creep forward. What used to be an event that stretched over the week of Black Friday, has become sales campaign that lasts the whole of November, sometimes even starting at the very end of October. Data from IMRG shows the trend of <\/span>retailers launching campaigns earlier than before<\/span><\/a>, with none launching the day of the event.<\/span>\u00a0<\/span><\/p>\n

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Source: IMRG<\/figcaption><\/figure>\n

With competitor sales pushes launching earlier and a huge increase in potential customers, it is crucial that your logistics operation is ready for peak well before it begins. That\u2019s where our advice on correct product selection can help save you money.<\/span><\/p>\n

The benefits of correct packaging product selection<\/span><\/b>\u00a0<\/span><\/h3>\n

It goes without saying that an eCommerce operation needs to use the correct packaging, as it is the first step in the supply chain and a decisive factor that plays into customer satisfaction. Ensuring a package arrives in a timely fashion and perfectly packaged is key for establishing repeat business. One of the best ways to ensure you deliver effectively is to have a slick and efficient operation in your logistics hub.<\/span>\u00a0<\/span><\/p>\n

Our range consists of hundreds of products to benefit any business and some of them provide a considerable advantage for customers who need to process a high quantity of orders. This wide-ranging demand inspired us to look into some of our most notable time-saving products.\u00a0<\/span>\u00a0<\/span><\/p>\n

When testing, we compared one of our \u202f<\/span>standard cardboard boxes<\/span><\/a>\u202fwith the \u202f<\/span>QuickPack returnable boxes<\/span><\/a>. The price for the QuickPack boxes is slightly higher than the standard, but the benefits they present are considerable. They\u202fcan be ready to pack within seconds and come with an adhesive strip that makes it easy to seal the box without a need for tape, as well as another strip for easy returns. The video below showcases the speedy, time-saving element as mentioned above.<\/span>\u00a0<\/span><\/p>\n