Monthly Archives: December 2015

The search is on for 10 Rajapack Animal Protectors!

This winter, people up and down the UK will be working hard to give vulnerable animals the food, shelter and care they need. To celebrate their great work, we’ve started to search for ten amazing people to be named Rajapack Animal Protectors!

rajapack-animal-protectors-3

Our top Animal Protectors will win an exciting Reward Box. These special boxes will be tailored to the winner and filled with £100 worth of products to help them continue caring for animals. Inside could be anything from animal feed or wellies to scratching posts and grooming brushes; it’s up to our winners to decide which pet products can help them continue doing their fantastic work.

How do the awards work?

If you know a person or organisation who has gone out of their way to care for animals, then head over to the Animal Protectors nomination page and tell us why they deserve to win.

No creature is too great or small to need protection, so we’d love to hear stories about people who care for any animal from butterflies to bulldogs or birds of prey, however we can only accept entries for non-profit organisations. So you can nominate an individual, charity or sanctuary, but not a vet or pet groomer.

Rewarding protection

It may seem strange for a leading packaging company to honour Animal Protectors, but as our products are used to protect valuable items, we admire others who take protection as seriously as we do. Last winter we teamed up with Tiggywinkles, the world’s busiest wildlife hospital, to build Hector the hedgehog a house. We raised over £350 for the charity and also donated £220 worth of stationery to their busy offices. As part of our core values we look to always put something back into society and this is one way we can make a difference.

It’s easy to nominate your Animal Protector today

If you know someone who deserves a big thank you for their great work, why not take five minutes now to nominate them and make sure they get the recognition they deserve.

Emmanuel Clair appointed Managing Director of RAJA Group

[:en]Emmanuel Clair has been appointed Managing Director of RAJA Group, the European leader in the distribution of packaging supplies and equipment for businesses. He will be responsible for the Group’s development programme and oversee the implementation of the growth strategy.

Emmanuel Clair

 His main tasks will include:

  • Steering the internal growth strategy and the acquisition plan
  • Accelerating the Group’s digitalisation and ensuring responsibility for the Information Systems,
  • Managing the diversification strategy and the international development of specialised subsidiaries.

He joins the RAJA Group Executive Board, which currently consists of Nathalie Chapusot, Alain Josse, Daniel Cohen and Vincent Terradot.

As a graduate of the ESSEC Business School, Emmanuel has great experience in the overall leadership of international companies, especially in multi-channel distribution, across B2B and B2C markets.

“My aim is to contribute to the Group’s development, whether internally or externally. In order to do so, I will work in close collaboration with the other members of the Executive Board, under the direction of Danièle Kapel-Marcovici,”

Due to his background in consumer product for companies such as Henkel, Scott Paper and Vileda, he has also been able to gain vast experience in the field of mass distribution.

As Deputy CEO of 3SI Group and Argosyn, Emmanuel managed B2B distribution activities and e-commerce services from 2007 to 2015. He has been instrumental in the development of the company Mondial Relay, and managed a shift in the business model to office supplies distribution as Chairman of JM Bruneau, as well as Co-Manager of Otto Office Germany.[:de]Emmanuel Clair has been appointed Managing Director of RAJA Group, the European leader in the distribution of packaging supplies and equipment for businesses. He will be responsible for the Group’s development programme and oversee the implementation of the growth strategy.

Emmanuel Clair

 His main tasks will include:

  • Steering the internal growth strategy and the acquisition plan
  • Accelerating the Group’s digitalisation and ensuring responsibility for the Information Systems,
  • Managing the diversification strategy and the international development of specialised subsidiaries.

He joins the RAJA Group Executive Board, which currently consists of Nathalie Chapusot, Alain Josse, Daniel Cohen and Vincent Terradot.

As a graduate of the ESSEC Business School, Emmanuel has great experience in the overall leadership of international companies, especially in multi-channel distribution, across B2B and B2C markets.

“My aim is to contribute to the Group’s development, whether internally or externally. In order to do so, I will work in close collaboration with the other members of the Executive Board, under the direction of Danièle Kapel-Marcovici,”

Due to his background in consumer product for companies such as Henkel, Scott Paper and Vileda, he has also been able to gain vast experience in the field of mass distribution.

As Deputy CEO of 3SI Group and Argosyn, Emmanuel managed B2B distribution activities and e-commerce services from 2007 to 2015. He has been instrumental in the development of the company Mondial Relay, and managed a shift in the business model to office supplies distribution as Chairman of JM Bruneau, as well as Co-Manager of Otto Office Germany.[:]

Is unpoppable bubble wrap about to revolutionise protective packaging?

One of the more famous aspects of bubble wrap are the stress-relieving, fun qualities of the poppable bubble. That could soon be about to change as the inventors of the popular protective packaging material, Sealed Air, have announced the release of an unpoppable version, dubbed ‘iBubble’.

Bubble Wrap

How is it ‘unpoppable’?

The ‘pop’ on standard wrap occurs when there is a high build-up of pressure in the individual bubbles. This new form of unpoppable wrap, which will be delivered deflated, sees the individual bubbles become joined up strips. With these new strips, any pressure put on the wrap will just move the air to a different part of the sheet rather than forcing it out of the material.

This infographic from the Wall Street Journal shows the new shape of these unpoppable bubbles:

New iBubble form

Why is there a need for unpoppable bubble wrap?

Many people, especially on social media, have questioned this new approach, pointing out that Sealed Air are eliminating one of the product’s biggest selling points; the fun in popping. But for large volume distribution operations there are a number of advantages from switching to this new product. So why has iBubble  been created? :

1. It’s easier to transport

The original reason for changing the format of the popular packaging material, doesn’t have anything to do with actually making the bubbles unpoppable; that is merely a by-product. The change was brought about to enable the manufacturers and users of the product to save time, money and man hours on delivery. Poppable Bubble Wrap needs to be rolled into giant ‘haystack-shaped’ rolls in order to be transported. These can take up space in transit which limits the amount of wrap that can be transported in one go.

iBubble is delivered deflated and therefore takes up far less room. In fact, according to the Wall Street Journal, it will take up 1/15 of space that the standard form does in transit. The customer then uses a special Sealed Air machine to inflate the product on site, when needed.

2. Competition from other cost-effective void fill products

The introduction of global-scale online retailers such as Amazon and eBay has led to a surge in demand for protective packaging products. More and more viable alternatives, such as liquid foam, have been created in order to meet the demands of different products. Bubble wrap has lost some of its dominance in the market and it is no longer Sealed Air’s bestselling product. This is partly down to cost of delivery; companies shipping products can get more protective packaging for their ‘pound’ from other materials.

3. iBubble is more environmentally-friendly

Bubble wrap’s ability to protect products is significantly diminished when the bubbles burst. Therefore if, like many consumers do, the recipient of the product decides to pop the bubbles, the wrap can’t be used again. Aside from the environmental benefits of shipping a more compact product, the “unpoppable” nature of the wrap makes reuse more likely. Reusing iBubble could be good for the environment as it reduces energy costs associated with manufacturing and transportation.

4. iBubble can be custom designed

As the product is pre-formed on a reel, it gives customers opportunity to create bespoke bubble patterns. This means the wrap can be customised to better fit the shape of the product it’s protecting.

Does this signal the end for the poppable bubble?

With advantages to both the environment and costs to retailers, unpoppable wrap is no doubt going to become a major player in the packaging industry. This has led some to question where the future lies for the standard form.

Bubble wrap is set to maintain its position as an extremely popular form of packaging and here’s the reasons why:

  1. It is still a secure and cost effective way to protect products

The introduction of this new generation of product will not suddenly make standard wrap obsolete – it is still a cost effective, secure and versatile way of ensuring that products arrive at their destination in ideal condition.

  1. Environmentally friendly Bubble Wrap is already available

Forms of environmentally friendly wrap continue to be developed and are becoming more readily available. This includes a biodegradable form which disintegrates naturally after use and is easier to dispose of in a way that is safer for the environment.

  1. It is popular with consumers

As well as its protective qualities, retailers should remember that bubble wrap is popular with consumers for fun and stress relieving purposes.  People can have fun with this packaging, and can also re-use it to protect other products easily; one on the reasons it remains one of the most popular packaging materials round the world.

What will be the potential impact on businesses and the packaging market?

In an interview with USA Today, Sealed Air spokesman Ken Aurichio said:

Because the product ships flat to customers, it takes up less space than traditional bubble wrap in trucks and the result is more sustainable shipping. It will not replace traditional bubble wrap as there will still be a consumer, retail and business market

Sealed Air logo

Sealed Air still seem to appreciate the value of the consumer market for traditional bubble wrap, but the launch of new iBubble Wrap is an attempt to make the future of the material more sustainable.

We asked our very own head of product marketing, Brian Davis, what impact he thought iBubble would have on the packaging industry:

”Whilst bubble film remains the most popular method for protecting products in transit packaging, it remains a hindrance with so much space taken by the air within it. Having the ability to inflate bubble rolls as needed reduces the space required to store, the costs of shipping and allows customer to produce on demand. Because its unpoppable, less bubble is required, so double layering to cope with multiple impacts is not needed.”

Bubble wrap is a product that continues to develop in order to suit budgets and requirements across the packaging market. Even before iBubble was created, customers could choose between different strengths and qualities of wrap.

Co-extruded bubble wrap for example, is manufactured to incorporate a strong nylon barrier through the centre of the bubble cell material, offering a stronger and more lasting option than mono-bubble films.

The question remains as to whether losing the ‘pop’ in bubble wrap will allow it to compete with other protective packaging and void fill in the market.  For large volume users, there are definitely some advantages to using iBubble.  But one thing is for sure, the presence of bubble looks like it will be part of your packaging deliveries for some time to come.

(Picture Credit: Chrysti)