Building an eCommerce Brand with Packaging

3 min read 27 April 2023

In the world of ecommerce, standing out from the competition can be a challenge. With so many businesses offering similar products or services, it can be difficult to make your brand stand out. But one of the best ways to make your mark is in presentation. Quality products in quality packaging speaks volumes, and bespoke custom packaging is even better.

How do I build my brand?

Branding is crucial for any ecommerce business. It’s how you build trust with your customers and communicate your values and mission. A strong brand will make you stand out in a crowded marketplace, build customer loyalty, and ultimately improve sales. In fact, research has shown that consistent branding across all channels can increase revenue by up to 23%.

One often-overlooked aspect of branding is packaging which, luckily, we are specialists in. While it may seem like a minor detail, the packaging you use can have a big impact on how your brand is perceived. When customers receive a package that stands out from a quality standpoint, it creates a memorable experience that can leave a lasting impression. Like they say, you only get one chance at a first impression. This is especially important in ecommerce, where customers don’t have the opportunity to physically interact with your products before making a purchase. Making sure they arrive intact and well presented is essential. That’s why we always try and make sure when customers get in touch that our experts recommend the best solution for your packaging needs.

What about bespoke packaging?

Bespoke packaging can take many forms, from custom printed boxes to unique inserts or wrapping. The key is to create something that looks and feels special, and that aligns with your brand’s values and personality. For example, if you’re a luxury scent brand, you might opt for specialised packaging with a high-end feel, while a fun and playful children’s toy brand might go for bright colours and whimsical designs. Here at RAJA, we offer bespoke packaging across a lot of our product-range.

What benefits do I get from building a brand like this?

The first and most obvious benefit, you’ll stand out. Having your brand clearly visible in your packaging can help you stand out from your competitors. It’s not just in the appearance, having eco-conscious packaging also helps to make it clear that your brand cares about the environment.

Another benefit of bespoke packaging is that it can help you build brand loyalty. When customers receive a package that looks and feels special, it creates a positive experience that they’re likely to remember. This can lead to repeat purchases and even word-of-mouth referrals. In fact, a study by Dotcom Distribution found that 52% of customers are likely to make repeat purchases from a brand that offers premium packaging.

Of course, using bespoke packaging is more expensive than plain cardboard. But when you consider the benefits, it’s often worth it. Not only does it help you stand out from the competition and build brand loyalty, but it can also increase the perceived value of your products. When customers receive a package that looks high-end or special, it can make them feel like they’re getting something truly valuable.

Branding is crucial for any ecommerce business and being aware of what message your packaging sends will enhance your brand and make you stand out from the competition. By creating packaging that looks unique and memorable, you can create a positive experience for your customers and build brand loyalty. So if you’re looking for a way to take your ecommerce brand to the next level, why not get in touch and see if we can help you to improve and build your brand.

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