Presenting InfusionWrap™ – Scented Bubble Wrap

As number 1 in Europe for Packaging, at Rajapack we continue to innovate in the industry; it was only a matter of weeks ago that we introduced our brand new Rajaprint custom packaging tape system and now, we have an industry-first to unveil.

It is our absolute pleasure to announce the forthcoming release of our revolutionary new protective packaging: InfusionWrap™ – Scented Bubble Wrap.

THE PRODUCT

InfusionWrap™ will be introduced to the RajaBul range of bubble wrap.  Customers have always been able to see a product, feel a product, even taste a product in some circumstances. Now, they can smell it as well for a full sensory experience.

By this, we don’t mean the smell of the cardboard or plastic that the item has been packaged in. We mean subtle scents of real products; coffee, fresh-baked bread, flowers, or sizzling bacon. Each bubble in this special edition bubble wrap will release aromas that stimulate the senses and evoke memory recall across a range of emotions.

THE SCIENCE

The science behind the InfusionWrap™ is simple; we’ve used this exact same methodology that perfume manufacturers use when sampling their scents, only we’ve managed to reduce it from a liquid form.

Each bubble of our scented wrap contains 12 Olfactory units of fragrance. These are released once the bubble is popped. As our sense of smell is linked to our memory, the 12 Olfactory units can influence our mood, bring back memories and even effect how we work! This is because our olfactory senses are located in the limbic system, associated with the ’emotional brain’.

THE MATHS

There would be no point sending such an innovative and potentially market-changing product to market if no one could afford it. That’s why, for only £10 more than standard bubble wrap (per unit), you can bring this experience to your customers and enhance their experience when they unwrap your products.

That’s incredible value even if we do say so ourselves.

THE FUTURE

We truly believe that scented bubble wrap could completely replace standard bubble wrap in a matter of years, so get on board now so you can beat the competition by more than a nose!