Tag Archives: packaging innovations

Spotlight on: 3M Scotch Tape

In 1930 the young engineer Richard Drew invented the first ever Scotch Cellulose Tape which offered an attractive, moisture-proof way for grocers and bakers to securely seal their packages.

Over the next 80 years Scotch became a leading brand for tape and adhesives.  From introducing the first heavy-duty countertop tape dispenser in 1932, to the launch of invisible write-on Magic™ Tape in 1961, through to the release of the hand-held Pop-Up Tape Dispenser in 1997, their focus has always been on resourcefulness and ingenuity.  Today Scotch 3M Tape offer more than 400 different types of adhesive tape for packaging, crafting and sealing.

After selecting the right box for your items, using the correct packaging tape to seal it is paramount to ensure it arrives safely.  At Rajapack we’re dedicated to offering our customers the best choice of high quality packaging supplies which is why we’ve stocked Scotch 3M Tapes for our customers for many years.

In this post we’ll be focusing on the full range of Scotch 3M Tapes that we offer, giving you an overview of each tape and what it’s best used for so you can ensure you are using the right packaging tape for your parcels.

Our range of 3M Scotch Tapes

At Rajapack we stock 11 different types of 3M Scotch tape that are all suited for use in packaging and shipping, each with their own unique properties for a wide range of packaging applications.

All Scotch 3M Tapes feature a number at the end, a simple and easy way to ensure you’re getting the exact tape you need. Tape thickness is measured in microns, the higher the number, the thicker the tape.  We stock a range of suitable dispensers for most of the range, making it easier, faster and safer to apply tape to surfaces.

The tapes that we stock are:

  • Polypropylene Tape 371
  • Industrial Polypropylene Tape 3759
  • Vinyl Packaging Tape
  • Heavy Duty Vinyl Tape
  • Cross Weave Filament Tape 8959
  • Low Noise Polypropylene Tape 309
  • Double Sided Vinyl Tape
  • Adhesive Transfer Tape
  • Machine Tape 371
  • Masking tape 101E and 301E (not advised for packaging parcels)

Polypropylene Tape 371

One of our most popular tape from Scotch 3M is the Polypropylene tape, which offers excellent value for money as a general-purpose packing tape which is ideal for light and medium parcels.

At 28-microns in thickness, it features a good level of tensile and tear strength combined with strong shock resistance.  It’s best used for parcels of up to 20Kg in weight and is light and easy to apply, instantly sticking to all paper and board.

It’s available in a range of colours to best suit your packages; clear, buff (brown), or white and is eco-friendly – it doesn’t use any solvents in its adhesive, unlike many other tapes available.

This tape is perfect as a great all-rounder in the warehouse and as with all packaging tape, is easier, faster and safer to apply from a pistol grip dispenser.

Industrial Polypropylene 3759

If you need a general-purpose packaging tape that’s slightly more robust, then Industrial Polypropylene Tape at 35 microns is ideal.   Offering a stronger hold and greater thickness than 371, it’s recommended for parcels up to 40Kg in weight and is available in a choice of clear of buff. It will give your parcels a strong long-term hold with resistance to splitting if they are handled roughly or subject to the shock from impact.

Vinyl Packaging Tape

Vinyl tape is particularly suitable if you need a tape with a long shelf life as it resists turning brittle with age.  It’s got great resistance to moisture, chemicals and works well in all temperatures including deep freeze conditions.  It’s perfectly suited if your parcels are going to be subject to a varied environment or stored for long periods of time.

At 35 microns it provides a good level of strength for medium box sealing tasks, can be teared by hand, is low noise and made from a PVC backing combined with a solvent-based natural rubber adhesive.

Heavy Duty Vinyl Packaging Tape 60

For heavy duty applications that need an extra strength Scotch 3M Heavy Duty Vinyl Tape will give you a strong, long lasting bond.  Designed for the toughest applications, this 60 micron tape is one of the thickest and strongest that we offer.  It’s ideal for at sealing very heavy duty cartons, boxes, pallets and packages, sticking with an ultra-strong solvent-based natural rubber adhesive.

This tape is also ultra-resistant to chemicals, moisture, temperature and humidity changes including deep freeze conditions, making it one of the most resilient and hardworking tapes that you can buy.

Despite its resistance it’s easy to work with and even tearable by hand – though as with all packaging tapes we recommend using it with a pistol grip dispenser for a fast, safe and efficient application.

Cross Weave Filament Tape 8959

When you need an extremely tough, industrial quality hold, 3M Scotch Cross Weave Filament Tape is the tape for the task.  At an impressive 145 microns, cross weave possesses an extremely high tensile strength due to its reinforcement with glass fibre filaments in two directions.  It’s where it gets its ‘cross weave’ name.

Featuring a powerful adhesive, it will instantly stick to all paper and board surfaces providing a long lasting, secure hold on your parcels and packages.

It’s perfect for reinforcing cartons and containers that need extra support, giving additional tear and burst resistance to packages.  It can also be used for larger shipments, strapping up heavy goods or securing export consignments

As with most tapes a pistol grip tape dispenser makes application easy. It can simply be pulled over the surface to tape up any seal or join easily, quickly cutting with its sharp cutting blade and built in brake for automatic control.

Low Noise Polypropylene Tape 309

Where noise is a problem in your packaging operation or if you’re working in a small, confined space Low Noise Tape can be an excellent replacement for general packaging tape to make your working environment more comfortable for staff or customers.

Low noise tape is exactly that – it’s been engineered to make much less noise when being pulled from the roll, making it more comfortable to work with in small or busy spaces.

At 28 microns in thickness it’s suitable for light and medium applications, with good split and tear resistance and the same high quality sticking application you would expect from Scotch 3M Tapes for paper, board, and fibreboard surfaces.

Finally, this tape is well suited to long-term storage in cold and damp environments, in a temperature range of 4-26 degrees centigrade. It won’t spoil or degrade meaning you can always ensure you’re well stocked even if your warehouse suffers from high humidity or a large range of temperatures.

Double Sided Tape

If you need to stick materials other than paper or card, such as glass, metal, wood, fabric or plastic, Double Sided Tape is perfect for the job, giving a clean stick with no mess.

This white PVC double sided tape offers a strong a secure bond on both sides, protected by a glossy paper backing that simply peels off to use.  The adhesive is a high tack acrylic which has strong a resistance to high temperatures and UV light.

Suitable for sticking a wide range of materials it excels for use in retail, for things such as point-of-sale displays, indoor and outdoor signs, fixing plastic extrusions, badges or nameplates.  This versatile tape comes in two widths, a thinner 25mm and a wider 50mm for larger applications.

Transfer Tape

When you need to apply glue and stick directly to surfaces but don’t want to use double sided tape then Transfer Tape is what you need.  This is ‘glue on a roll’ and is perfect for sticking a whole range of materials, from paper to plastics, textiles to leather, even wood or glass.

It’s a versatile tape that can be used on everything from framing pictures, boards and posters to small product assembly or graphics and art projects.  It’s designed for almost any art application where you need two surfaces to firmly bond but where double sided tape isn’t suitable.

Fast to dry, as it’s a tape it means you can get your glue perfectly lined up for an accurate stick and is manufactured with a paper backing and a strong and permanent acrylic adhesive.

For simple, quick and clean application Scotch 3M offer a lightweight but strong pistol grip tape dispenser which applies the tape in one simple motion and removes the paper liner at the same time.  It also features a transparent body, so it’s easy to see how much tape you’ve got left.

Machine Tape

If you’re using carton sealing machines to close and seal your packages (such as 3M-Matic™ Case Sealers) then you’ll need a tape to go with them that’s strong and quick to grip. Scotch 3M Machine Tape is designed specifically for these machines to seal packages instantly and effectively.  Flexible and split resistant, it’s made from bi-axially orientated polypropylene film that retains its strength even when stretched.

It’s suitable for all carton sealing machines and at 28 microns in thickness it can securely seal packages up to 20Kg in weight, with a tensile strength of over 45N (on steel, this is reduced to 40N).  It comes in a clear finish for white or coloured cartons, and is supplied on large rolls 990mm in size.   For a standard A4 carton, one roll should be enough to seal in excess of 1,500 boxes.

Masking Tape

The final tape that we offer is not a packaging tape but is perfect for creative projects or DIY work.  101E and 301E general masking tape is easily tearable by hand and sticks firmly to most metal and plastic surfaces for masking out areas for spray painting or precision decorating.

It’s write on surface also means it’s suitable for bundling, sealing or labelling, and it can easily be removed after use without leaving any residue, markings or damaging to surfaces.  Made from a soft crepe paper with a rubber adhesive it’s also resistant to water or solvents.

If you’re not sure what packaging tape you need, or are looking for advice on selecting and purchasing tape, dispensers or other sealing supplies for your business, then please get in touch with our Packaging Experts.  Call us free on 0800 542 44 28 or email sales@rajapack.co.uk.

The lessons we can learn from food packaging

Whether it be primary, secondary or transit packaging, there are some top tips that help businesses better market their products and strengthen their brand. One industry that is very good at this, is the food packaging industry.

Food packaging is vitally important: not only does it protect food during transportation, but it also helps sell the food. You can have the same two products in two different packages, and if one looks much nicer it is much more likely to sell more.

Food packaging

Food packaging can also help to encourage repeat business, making it easy for customers to find and select your product in a shop. Though take note, it might also deter potential buyers if they don’t feel it’s genuine. This excellent food packaging comparison shows the reality of misleading food packaging, where in many cases the food product looks nothing like what the packaging suggests.

The key to good food packaging is a marriage of several elements such as practicality, attractiveness to customers and the ability to protect the food, amongst others.

We asked some top food packaging experts what they think are the key lessons that we can all learn from their industry:

1) Be honest about the way the your product looks

Stoats food packaging

These designs for Stoats by Leeds based Robot Food feature a window through which the porridge oats can actually be seen. Using a window like this gives the customer an accurate depiction of what the product looks like before they buy; the appearance of the product is actually a factor in the decision to buy the product. If the customer is persuaded by the appearance of the food, they are less likely to be disappointed when the packaging is finally opened.

We sat down with Simon Forster from Robot Food to discuss their work for Stoats:

“For any brand with a limited marketing budget, it’s necessary for the packaging to tell the brand story and promote the product. This was the case for Stoats. Retaining enough from the previous design to make it easy for brand loyalists to understand, we injected a whole load of fun in a way that was true to the Stoats story. The new designs are eclectic, colourful and inviting to all ages. The naive illustration style feels homemade, almost as if the designs were created by the team at Stoats. The packaging has interest and brand tone of voice all over to keep you entertained while eating your breakfast.

It’s important to see the quality of the premixed porridges and the high content of fruit inclusion. The die cut windows show off the product in an engaging way that works with the design to create a morning scene, celebrating occasion. Natural cues are represented in the nature of the loose illustration, with wheat, fruit, birds and sky and further cues come from printing the card on the textured reverse and in the choice of fonts.”

This method of showing the food is recommended for organic products and other high quality luxury foods.

Sausages

2) Create packaging people want to keep

 Coke

Famous packages like the Kikkoman Soy Sauce bottle (designed by Kenji Ekuan) and the Coca-Cola bottle (created by Earl R. Dean) are not only iconic designs, but also collectors’ items within their own right. Both of these designs are often used as small vases for flowers, and the multi-use properties of packaging such as these will often influence a purchase/encourage a sale? Other industries that could adopt this approach include perfumers and shoe makers.

3) Be clear: communicate what the product is in a simple manner

 shopping‘Value’ product packaging design may not be that obviously exciting, but it is undeniably clear in its communication of what’s inside the package. The Tesco Everyday packaging by Rocket Design is clear, concise and effective: a customer quickly knows exactly what they are getting.

Some designs are not so clear, such as this infamous Fabuloso bottle: is it a fruit juice drink or a cleaning product?

Fabuloso

Answer: It’s a cleaning product.

 4) Always think about the environmental impact of your packaging
(because your customers do!)

Bananas

This packaging for bananas in Morrisons went viral – and for good reason too. They really didn’t need to be wrapped in so much plastic and the environmental impact of so much packaging could be enormous in the long run.

When designing food packaging, a designer needs to consider not only how the packaging will be used to transport and sell the product, but what happens to once it’s thrown away. A good starting point is to ask the following questions:

  • Are all of the parts of the packaging necessary?
  • Are there any more environmentally responsible alternatives?
  • Can the packaging be reused in any way?
  • Can all of the packaging be recycled?
  • Can some parts of the packaging be recycled and not others? If so, can these parts be separated easily?

5) Make it practical

Fruit drinks

It’s all well and good when packaging has a unique, eye-catching feature, but it still has to function well. These fruit inspired creations are not only exciting and eye-catching – they function exactly the same way as a normal juice carton:

For food packaging to be most effective, there should be a perfect marriage between aesthetics and use. An interesting looking package may be enough to tempt a customer into an initial purchase, but it’s the functionality that will keep them coming back. A great example of this is Heinz Ketchup bottles; according to ‘The Marketing Blog’, customers consumed 78% more ketchup after the bottle changed size and turned upside down.

ketchup

6) Make it easy to transport

One of the key features of packaging is its ability to be transported. If you cannot transport your product easily and effectively without the packaging being damaged, then you cannot expect to sell many products successfully.

Toblerone

Nothing packs together as easily as a box, but boxes do not always make the most interesting package designs, so if you’re going to use experimental packaging make sure that the way it will be transported is practical and cost-effective.

The Toblerone chocolate bar box was designed to resemble a Swiss mountain range, but is also easily transported and stacked by turning some bars upside down and interlocking them.

 In Summary

A customer’s first impression of your product is usually based on the packaging as it is the first thing they see, and that impression could dictate whether they become repeat customers or even brand advocates.  Ensuring that your packaging is both fit for purpose and effectively designed will encourage repeat sales.

Effective packaging delivers the brand message, builds lasting relationships and gives the customer insight into the contents and quality of the product.  Because the food industry is so competitive, brands have to stand out, whether that is conveyed by the design of their packaging or by showing the quality of the contents inside.

 

Presenting InfusionWrap™ – Scented Bubble Wrap

As number 1 in Europe for Packaging, at Rajapack we continue to innovate in the industry; it was only a matter of weeks ago that we introduced our brand new Rajaprint custom packaging tape system and now, we have an industry-first to unveil.

It is our absolute pleasure to announce the forthcoming release of our revolutionary new protective packaging: InfusionWrap™ – Scented Bubble Wrap.

2

THE PRODUCT

InfusionWrap™ will be introduced to the RajaBul range of bubble wrap.  Customers have always been able to see a product, feel a product, even taste a product in some circumstances. Now, they can smell it as well for a full sensory experience.

By this, we don’t mean the smell of the cardboard or plastic that the item has been packaged in. We mean subtle scents of real products; coffee, fresh-baked bread, flowers, or sizzling bacon. Each bubble in this special edition bubble wrap will release aromas that stimulate the senses and evoke memory recall across a range of emotions.

Infusion Wrap

THE SCIENCE

The science behind the InfusionWrap™ is simple; we’ve used this exact same methodology that perfume manufacturers use when sampling their scents, only we’ve managed to reduce it from a liquid form.

Each bubble of our scented wrap contains 12 Olfactory units of fragrance. These are released once the bubble is popped. As our sense of smell is linked to our memory, the 12 Olfactory units can influence our mood, bring back memories and even effect how we work! This is because our olfactory senses are located in the limbic system, associated with the ’emotional brain’.

THE MATHS

There would be no point sending such an innovative and potentially market-changing product to market if no one could afford it. That’s why, for only £10 more than standard bubble wrap (per unit), you can bring this experience to your customers and enhance their experience when they unwrap your products.

That’s incredible value even if we do say so ourselves.

THE FUTURE

We truly believe that scented bubble wrap could completely replace standard bubble wrap in a matter of years, so get on board now so you can beat the competition by more than a nose!

Packaging Innovations 2015 Wrap Up

Last month saw the return of the Packaging Innovations Expo and once again, Rajapack were there to not only show off some of our great products, but also have a look at what others in the industry have been getting up to.

We sent along Matt and Jules, members of our fantastic internal sales and marketing teams, to report back to us on what was causing a stir at the expo in 2015.

Packaging Innovations 2015

Q. Which particular companies displayed products that really interested you? What were the products?

M. The one product which stood out for me was a super cool 3D printer from a company called ‘Laser Lines’; the whole area of 3D printing is just mind-blowing!

J. I thought there were a few interesting products from several different companies. I really liked the inflatable packaging that ‘Airpack’ were exhibiting and I also thought ‘Your Gift Basket’s’ range of gifting fillers were eye-catching and simple to assemble. ‘CS Labels’ had an incredible array of all types of labelling from embossed to metallic to holographic, in all sizes and colours.

Q. What were the main trends and themes that came out of the expo?

M- Customers are seeing the advantages of paper over air-fill machines and both are becoming popular replacements to loose-fill chips and bubble wrap. Customers also seem to be putting a higher value on efficiency over price and are starting to favour integrated packaging machines.

J. Cost-effectiveness and the need for strong, protective packaging were recurrent themes through the entire Expo. In terms of the types of products most on display, these appeared to be food packaging such as moulding and polypropylene and health and beauty items.

Q. Which products did you display and how were they received?

M. We displayed a selection from our 3500 line product range alongside 3 packaging machines. Our products were really well received, with customers especially interested in personalising their packaging with custom print or sizing. We showcased our new online tool RAJAprint which allows customers to design their own packaging tape online. The Ranpak FillPakTT Cutter, a paper void fill machine, had a lot of interest shown in it due to its efficiency and cost saving properties (as opposed to high volume solutions such as loose fill and bubble wrap). The Opus Mini Bio machine remains one of our most popular systems. Customers like the fact that it is affordable to be bought outright (not on a contract), as well as its speed and efficiency.

J. I agree with Matt. In terms of what we had on display, we also had shelves of customised products and gift lines which were a big draw, a shelving unit with all our core lines and our base packing station.

Q. Do you have any final conclusions that you have drawn from the Expo about the way the industry might be moving over the next 12 months?

M. Customers require more than just a low price from their packaging suppliers. They’re now looking for the whole package: a wide product offering, quick delivery, personalised support both over the phone and in the field, a deep knowledge of the market and ways that we can increase overall efficiency rather than just lowering current product cost.

Customers are looking at custom made or printed solutions as the norm these days and the number of customers going for bespoke solutions will only increase in the months to come.

 

Rajapack will also be displaying the eDelivery Expo in Birmingham on the 25th and 26th March. Click here for more information.

 

Rajapack are proud to introduce to you…RAJAPRINT

We couldn’t be more excited to introduce our brand new packaging-tape customisation system, Rajaprint. Rajaprint is an online system that allows users to choose from varying types of packaging tape before customising them with different colours, texts or brand logos.

raja-print-custom

We’ve always tried to be the best for our customers and to us that means listening to their requests and trying our best to turn them into workable, affordable products. It also means moving with the evolution of the packaging world.

Rajaprint comes as a reaction to a wave of customer feedback that suggests that customisation is set to be the packaging must-have of 2015.

The list of variables for Rajaprint is impressive, even if we do say so ourselves.

  • Over 100 different tapes to choose from
  • 2 different widths of tape
  • Various lengths depending on the tape selected
  • Tape-materials including Vinyl, Paper, Polypropylene, Cross Woven, Heavy Duty, Low Noise

It’s not just the customised tape that we’re proud of though. The functionality behind the system is seamless and so easy to use. It involves a 3-step process so you can go from start to finish in just a few clicks. Here’s a video to show you more

The added branding potential that customised packaging tape can provide is such a benefit to SME business’ who don’t want the large overheads of specialised branding campaigns. With the Rajaprint, special launch offer customers can buy a stock of custom vinyl tape from just £1.67 per roll (72 roll minimum order) and in the process take care of packaging and branding needs in one go.

We’re pretty proud of the turn-around time as well; business never sleeps and so we’ve made our process as streamlined as possible. Our typical delivery time is just two weeks from design sign-off.

Click on the picture below to try out Rajaprint for yourself, it could be the best thing you do today.

Rajaprint

 

We’ll be at Packaging Innovations 2015, hope to see you there!

NEC Birmingham – 25th & 26th February – Hall 9, Stand G37

We’re very excited to be exhibiting at Packaging Innovations 2015 once again. As the UK’s leading packaging event with over 350 exhibitors, if you’re looking for new solutions for your organisation you’re sure to find it here!

Packaging Innovations 2015

Don’t miss this year’s top packaging event

Come and say hello at the Rajapack stand G37, in Hall 9 next to the Networking Bar. Our experts will be on hand to help you plan your warehouse, improve efficiency, save money, reduce damages, safely ship fragile products, and much more. Plus we’ll be demonstrating our new range of packaging machines, including the fast and compact FillPak TT and the mobile PadPak Junior.

Every year, Packaging Innovations showcases the very latest inspiration, trends and technology in the packaging world. To reserve your place at Packaging Innovations 2015, register online now for free.

We’re looking forward to seeing you there!